Your product feed is one of the most important parts of performing well on Google Shopping.
You could have the best campaigns in the world, but with bad product data, you will have poor performance in terms of Google Shopping ROAS and CPA.
In order to have good Google Shopping feed optimization, you need to use a feed platform like Feedonomics. Not only will they do the heavy lifting of optimizing your product data, but also watching over the feed to make sure they are stable and always well optimized.
It’s been an amazing ride watching Google announce a buy button to seeing them formally launch Google Shopping Actions.
While Amazon is becoming more like Google with search ads, Google is now becoming more like Amazon by literally becoming a marketplace.
Google Shopping actions is now poised to make the checkout process as seamless as possible, especially on mobile.
Many mobile web development and app companies are looking for company websites that are NOT mobile friendly. It’s a very manual process to check each one on your iPhone or Android to see if a website is actually mobile friendly – it is either mobile responsive, has a mobile redirect, or separate mobile URLs.
One amazing prospecting tool that takes the manual process of finding websites that are not mobile friendly is PerfectLeads.
You can use the lead search engine on the left to search for companies that are NOT mobile friendly, do NOT use m. redirects, and do NOT have separate mobile URLs. You can even add more search filters to narrow down your search. For instance, if you are that web development company and you only focus on companies that use Magento, you can drill down further and really find your perfect leads.