Your product feed is one of the most important parts of performing well on Google Shopping.
You could have the best campaigns in the world, but with bad product data, you will have poor performance in terms of Google Shopping ROAS and CPA.
In order to have good Google Shopping feed optimization, you need to use a feed platform like Feedonomics. Not only will they do the heavy lifting of optimizing your product data, but also watching over the feed to make sure they are stable and always well optimized.
It’s been an amazing ride watching Google announce a buy button to seeing them formally launch Google Shopping Actions.
While Amazon is becoming more like Google with search ads, Google is now becoming more like Amazon by literally becoming a marketplace.
Google Shopping actions is now poised to make the checkout process as seamless as possible, especially on mobile.
Many mobile web development and app companies are looking for company websites that are NOT mobile friendly. It’s a very manual process to check each one on your iPhone or Android to see if a website is actually mobile friendly – it is either mobile responsive, has a mobile redirect, or separate mobile URLs.
One amazing prospecting tool that takes the manual process of finding websites that are not mobile friendly is PerfectLeads.
You can use the lead search engine on the left to search for companies that are NOT mobile friendly, do NOT use m. redirects, and do NOT have separate mobile URLs. You can even add more search filters to narrow down your search. For instance, if you are that web development company and you only focus on companies that use Magento, you can drill down further and really find your perfect leads.
As you know, Gary absolutely loves the sport of rugby. The sport has had a huge influence on his life–establishing a strong work ethic, team commitment, trust, loyalty, and putting others before himself. He has also been blessed to travel to many different places such as Spain, Portugal, and Israel, thanks to rugby.
In 2008, Gary Puterman was honored with being inducted to the Santa Monica Rugby Club Hall of Fame! Continue reading
Gary Puterman has had the opportunity to travel all over the world since playing Rugby for the US National Team and becoming the CFO/CEO of numerous internet companies. South Africa is special because of childhood memories, but the two places that Gary enjoys travelling to most are actually Continue reading
There’s nothing wrong with non-fiction books, there is a lot that can be learned from them; Gary Puterman just prefers a nice fictional novel every now and then to let his mind wander and fuel his imagination. The author that he most enjoys is Continue reading
Again, Rugby is easily Gary’s favorite sport of all time. Who can blame him? He’s a rugby stud. However, since being in the states he has grown to love the sport of basketball as well. Although he respects Kobe Bryant and all that he’s done for the city of Los Angeles, Gary prefers Continue reading
Rugby will always be Gary’s favorite sport, but soccer is another of his favorite games. It is an international sport unlike any other, embraced and played by just about everyone around the world. His favorite soccer club is Continue reading
There are a lot of good action movies out there so it was a tough decision for Gary. In the end, Gary came to the conclusion that his favorite action movie to date is Continue reading
For Gary Puterman to enjoy a sci-fi movie, it needs to have more than action, it needs to be different and have a strong plot. Continue reading